Halal & Kosher Dual Certification Empowers Chinese Tea: Letting Eastern Tea Fragrance Drift Into the Global Faith Market

SINOQUAL''s Halal & Kosher dual certification empowers Chinese tea: letting Eastern tea fragrance drift into the global faith market

In Middle Eastern tea houses, iced flower tea is becoming the new favorite of young people; in Israeli supermarkets, customers carefully check the Kosher mark on tea packaging - the global tea market is welcoming a new round of consumption upgrade.

Customs data confirm this trend: in 2025, Yunnan tea exports grew 14.3%; Fujian''s tea export value reached RMB 720 million in the first half of the year. A Shaoxing tea enterprise''s 5 tons of flavored tea are being shipped to Saudi Arabia, and such export stories keep unfolding in major tea regions. SINOQUAL''s certification data likewise show that tea enterprises'' certification demand has grown more than 50% over the past two years.

In 2015-2016, SINOQUAL assisted China''s largest Pu''er tea enterprise - Dayi Group - in obtaining a Halal certificate issued by an official Malaysian body

Behind the seemingly booming export data lies a common challenge facing Chinese tea enterprises'' exports - how to upgrade from "being able to export" to "selling well in exports"? How to move from the mass market into more profitable niche markets?

Halal certification and Kosher certification: two keys to opening different markets

Traditional black tea and green tea have stable demand in the high-end markets of Europe and the Americas and in Jewish-culture countries such as Israel, while new types of tea products such as tea bags and flavored tea are growing rapidly in Halal-population countries such as those in Southeast Asia, Saudi Arabia, and Pakistan. More than 1.8 billion Halal consumers and tens of millions of Jewish consumers worldwide make up a huge faith consumer market. These markets have explicit religious-norm requirements for diet and are willing to pay a premium for products that meet the norms. Therefore, only products that meet the corresponding requirements can gain higher brand value and consumer favor and become well-selling export products.

It is worth noting that among SINOQUAL''s many certification cases, about 20%-30% of leading tea enterprises choose to obtain both Halal and Kosher dual certification. This strategy enables them to flexibly respond to the needs of different markets, thereby maximizing market coverage.

Halal and Kosher certification are far more than just a mark on the packaging. They represent a full traceability system for the product from field to teacup, a rigorous set of food production and supply-chain management standards.

For Halal-observing consumers, Halal certification ensures the entire process of the product from raw material to finished product fully complies with Islamic law. The flavors, additives, and even processing aids used in tea production must all be Halal-sourced, and production equipment must not contact any non-Halal substances. Jewish kosher law is equally strict. Kosher certification focuses not only on the raw materials themselves but also on every detail of the production process. The switchover of the same production line between different products requires strict cleaning and rabbi supervision, and the principle of separating dairy and meat products also extends to tea production. The core of these certification systems lies in establishing transparent, controllable production processes. Enterprises that pass certification have in fact also built a quality-control system above conventional standards - exactly the quality assurance most valued by international high-end markets.

SINOQUAL''s certification service cases show that certified tea enterprises'' competitiveness in the international market is significantly enhanced, especially in high-end niche markets, where certification becomes an important mark distinguishing ordinary products from premium products. For Chinese tea enterprises, dual certification is no longer just a market-access requirement, but an important asset of brand internationalization. In a global market increasingly valuing cultural sensitivity and quality transparency, these certifications are becoming an accelerator for Chinese tea to go global.