Over the past two years, plant-based food consumption has grown by 49% across the EU, reaching a total sales volume of €3.6 billion.
Halal awareness and the global market
2025-05-15
Just a few decades ago, Americans had no idea what halal was. Today, however, halal news is a regular feature of mainstream media. Discussions about halal as a business opportunity are burgeoning around the world. Countless blogs, YouTube videos, and Facebook pages are dedicated to halal. New and diverse businesses catering to halal consumers are also growing.
Halal awareness is driving the global commercialization of food. The impact and influence it is having on food formulations in ways unimaginable to Americans in the 1960s. A single product you buy at any grocery store may contain ingredients sourced from many different countries, then shipped to another country for production, then sent to yet another country for packaging, and finally distributed globally. Halal awareness is forcing multinational food manufacturers to ensure that all ingredients and finished products are suitable for halal consumers. Western companies like PepsiCo, Coca-Cola, Nestlé, Unilever, and ConAgra are offering halal products worldwide to capture market opportunities in numerous markets. Halal Consumer Magazine provides insight into the current state of halal. A sustained understanding of halal can help you meet customer needs. In the coming years, we will witness the growing influence of halal consumers.