Over the past two years, plant-based food consumption has grown by 49% across the EU, reaching a total sales volume of €3.6 billion.
The next 1.7 billion consumers sell to the Halal market
2025-05-15
You have a strategy,China,India,Even Africa. But what's next??What's the next big consumer trend??
17billion Muslim consumers worldwide. They are twice as numerous as those in Africa.,Near30%Emerging markets. Current political issues,It is difficult for any multinational company to claim that they are truly international if they do not develop and sell toHALALMarket strategy.
So how?The problem is that these billions of consumers are spread across50Multiple countries,Every country has its own local preferences;Many are also found in low-income countries.,This is a more complex business opportunity than selling to China, India,Even many African countries.
It's about marketing strategy,Rather than justHALAL
“We don’t doHALALis a common response when asked about companies that might target Muslim consumers. But this misses the point. It is important to recognize that,Reasons why Muslim consumers shop differently at different times,Even if they ultimately purchase the same products and services.
The Muslim tourism market is both a digital and marketing
The Muslim tourism market is not a new story. The surge in tourists to Malaysia and Türkiye,For example,This is a major opportunity that has been around for a decade. But the integration of digital technologies will change the lives of millions of people.
The more affluent Muslim families are on holiday.
to this end,Halaltrip.comIt is worth a look.Tripadvisor.comStock Similarities,But specifically for Muslims. Hotel ratings for quality and service,But they also receive ratings on other characteristics,For example, whether nearbyHALALTemple orHALALRestaurant.
In non-Muslim areasHALALChallenges
I heard that many people in Kuala Lumpur areHALALThere are concerns at the summit"HALALThe challenges of brands in the Muslim world. Becoming an emotional topic,Many brand owners would be keen to promote their products in another way,Such as emphasizing a higher level of inspection of ingredients.
So why not look at China??I recently discovered that there are Kit Kat chocolate bars and Oreo cookies in Shanghai.HALALA quick look at the products with the certificate on supermarket shelves. This country has food safety issues,HALALIt adds another layer of credibility and the benefit of selling to the huge Chinese market.