Over the past two years, plant-based food consumption has grown by 49% across the EU, reaching a total sales volume of €3.6 billion.
Singapore: How this startup is using blockchain to streamline the halal certification process
2025-05-15
Indonesia is emergingHALALCertification law means that there is150Tens of thousands of companies are competing for certification in the market.
Indonesia will2019By the end of the year, all consumer goods, including food, cosmetics and pharmaceuticals, will be implemented.HALALNew certification regulations.
Under the new rules, businesses in the world's most populous Muslim region must undergo a certification process and receive a three-yearHALALFailure to comply with this new regulation will result in administrative penalties.
With the introduction of new regulations, there are150Thousands of companies are vying to print their productsHALALlogo, and this is exactly what the Singapore-based blockchain startupWhatsHalalHope to seize the opportunity.
existe27In an interview, the company's business development director, Mohammed·Hardy·Book·Ramadh explains how businesses and governments are implementingHALALThere are two challenges in authentication:
First, there is a lack of a unified platform to connect all stakeholders in the entire supply chain.(From farmers, manufacturers, merchants to consumers)Gather together.
Then there are administrative hurdles.“Each stakeholder in the supply chain has different processes and systems. This is also very manual and human-driven.”The director said.
Regarding Indonesia and its upcomingHALALWhen it comes to certification regulations, businesses and governments are facing a new and unique challenge.
Currently on the market17000Companies throughHALALCertification, in the next five years, China needs to increase this number to100Wandao500Ten thousand.
WhatsHalalChief Executive OfficerAzman Ivan TanThe company elaborated in detail on theHALALthe process that must be followed for certification, andWhatsHalalHow platforms can help simplify this process.
WhatsHalalCEOAzman Ivan Tan
First, the enterprise needs to decide which certification to use(Which organization provides)Then they need to make sure all the ingredients come fromHALAL;They also need to understand the adjudication and safeguards system.
“Often, these companies will hire a consultant. After a pass or fail audit process, they will feel the need to look back.(Before getting certified)The changes they must make,”He explained.
Got itWhatsHalal, companies can start using the platform by selecting the market they wish to operate in. The platform will show them whether they can go through the review process themselves or whether they need a consultant.
“If you find it too much trouble, the system will assign a consultant to you. If you are satisfied with the consultant, you pay the fee and the consultant will take over. They will upload the raw materials and the blockchain will help verify whether they areHALALThe beginning,”Tanexplain.
The main problem the company aims to solve is a specific foodHALALdegree of uncertainty.
“In the past, we tended to take‘Everything isHALALUnless otherwise stated’attitude, but then I realized that(client)Not sure what isHALALor notHALAL, because not everything produced these days has full ingredient disclosure.”You can't see where the source is.”Tanemphasize.
WhatsHalalBusiness Development DirectorMuhammad Hadi Bin Rahmad
Apart fromHALALCertification procedures,WhatsHalalOther services such as on-demand meal delivery are also available.
This startup company2018Acquired in the yearHalalOnClick, has expanded this service.
In the future, the company also plans to launch aHALALscanners, leveraging the startups’ access to vast troves of data and their ability to trace the origins of products.
“HALALThe certification platform is only the first(The technologies we are researching)The second part of the technology is traceability——It sets us apart from other companies that talk about blockchain. We are researchingIoT、RFIDsand other equipment……We will put them into every link of the supply chain,"Rahmadexplained.
He added:“JapanwagyuThe reason beef is so valuable is because of what is detailed in its certificate.”
WhatsHalalCurrently, offices in Singapore, Kuala Lumpur and Jakarta are managed by21Team management of people.
In Indonesia, the company has partnered with the Indonesian government and the Geneva-based inspection giantSGSJoint ventures establishedSucofindoEstablished a cooperative relationship.
Currently funded by the company.TanIt suggests that some outside parties have expressed interest in investing in the company.