Industry News

The 2020 COVID-19 pandemic was a devastating disaster for the Jewish community. Fortunately, we miraculously overcame it and are adapting to the new changes it has brought to our lives.

One of the most important changes isJewishKosherconsumerWeThere is a growing interest in buying ready-to-eat meals, as this saves the need to prepare them at homeand cookingLike diced onions, horseradish mixture, herring flavorFoodand cut vegetables are increasingly available on store shelves today.popularMany takeaway departments have alsoFood items to be soldExpanding into traditional foodsfield，Such asvegetableSoup，All potential areas that can provide more convenience for consumers, such as assorted stir-friesSoup has become increasingly popularKosher consumersWelcome, some stores sellIt'sUnprecedented amount of soupFood,evenhas already begunPrepareProvide consumers withHeating andMoreServeprojectOne customer said her family loves soup, butneedWith a few cans of sautéed vegetables, chickpeas, and tomato sauce, she can makefamilyOne weekedibleExperts predict that2020 has already taught many familiesHow to prepare the foodfreezingkeep。These convenient ready-to-eat mealseverA favorite of travelers,nowInbecomeIt'smanyusuallyBasic necessities for the home.

The COVID-19 pandemic has also brought changes to the development of the halal industry.Experts believe that for those who hope to internationalize their products after the COVID-19 pandemic,enterpriseIn terms of rising purchasing power and government supportletIndonesiaBecame aMajor opportunity markets.

Indonesia is known to be an ideal choice for halal brands seeking to reach a large Muslim audience, as the country has the largest Muslim population in the world.——highDa231 million。In addition to this, the country is also experiencing a rise in middle-income consumers, with increasing purchasing power and consumers’ tolerance for international food trends, both of which are key factors in the success of foreign brands.InternationalizationThe key。As experts say,“The internationalization opportunities for foreign brands in Indonesia are indeed very prominent, as the country's halal food import value has reachedThe halal industry is expected to grow by 2.2% to $16.9 billion by 2024, reaching $19.2 billion. Sofyan spoke at the recent "Re imagine: HalalinAsia 2020 virtual conference"Mentioned,“It is important thatIndonesiaThe middle-class Muslim population is growing rapidly and their purchasing power is increasing。Most of these middle-class Muslims are millennials(25 to 35 years old), they are tech-savvy and open to international trends, soForeign HalalAny food product has the potential to succeed in Indonesia.

"These consumers are looking for lifestyle trends that are consistent with their beliefs, so products like halal-certified instant noodles are becoming popular. This trend is not limited to Asia.，Many locals also enjoy the fine cheeses of Europe, but good quality can be hard to find.dry milkCheese, such as Halal certifieddry milkCheese, this is also a business opportunity.”

Sofyan also pointed out that although the COVID-19 pandemic has had a slight impact on local purchasing power, it is still growing slowly, and economists expectThis yearThe economy will recover.“Now is a good time to consider internationalization as all businesses are looking to restart and grow after the pandemic, so brands should prepare now to gain an advantage over the competition.”

"In addition to favorable consumer numbers and trends, the Indonesian government actively supports and encourages foreign investment in various sectors, including the F&B sector. Therefore, foreign brands hoping to seize opportunities in the Indonesian market will receive strong support in many ways."

《The State of the Global Islamic Economy 2020 report states that halal food consumption in Indonesia reached US$186.5 billion in 2019 and is expected to grow by 2.7% to US$209.3 billion by 2024.。