Over the past two years, plant-based food consumption has grown by 49% across the EU, reaching a total sales volume of €3.6 billion.
Hidden dangers of inferior packaging
2025-05-15
The packaging that holds a food or beverage product is often the first thing consumers see when browsing the shelves. The truth is, no matter how good your product is, if consumers don't like it, it won't sell well. So, what mistakes do food manufacturers make when it comes to packaging?
Excessive packaging
The food industry is no stranger to excessive packaging—and potato chips are a prime culprit. When consumers pick up a bag of chips, excessive packaging can be misleading; unless there's a sufficient quantity inside, they'll be disappointed when they open the bag. However, this isn't the only negative side of excessive packaging. Consumers are becoming increasingly aware of the environmental impacts of their daily lives, leading them to choose products that are environmentally friendly.
Wrong color choice
Food packaging design plays a crucial role in attracting consumers, including the use of color. Natural food colors are typically favored, with red and yellow being the most popular choices. The fast food industry is saturated with these colors, so health food manufacturers should be wary of these color combinations. Blue and purple are considered the most dangerous colors on food packaging. Few natural foods use these colors, so consumers don't easily associate them with natural products.
Unclear label
When consumers choose a product, they want to know exactly what they're getting as quickly as possible. Unclear or misleading labels can negatively impact their decision-making. Cluttered product information is a hallmark of poor labeling—too much information can be confusing and difficult to understand. The same is true when product information is too simplistic. If consumers can't be sure what's in their product, they're unlikely to buy it. The following is a KLBD kosher product, demonstrating how important it is for consumers to trust your label.
The KLBD certification mark on products gives consumers peace of mind when purchasing. The certification application process is simple, and we handle the evaluation process professionally and efficiently. Contact us for more information. Call +86 400 001 7706 to speak with our talented team.