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If your business is part of the Halal industry, there is one event you cannot miss: MIHAS 2025.

The Malaysia International Halal Showcase (MIHAS), the world's largest halal trade show, is the preferred platform for businesses to interact with potential buyers, explore new markets, and stay updated on the latest developments in the halal economy. Hosted by the Ministry of Investment, Trade and Industry (MITI) and organized by the Malaysia External Trade Development Corporation (MATRADE), MIHAS is a truly global platform, bringing together over 2,000 exhibitors from 66 countries. The 21st edition of the show will be held at the Malaysia International Trade and Exhibition Centre (MITEC) from September 17 to 20, 2025. For those considering exhibiting, there are several compelling reasons why it is a worthwhile prospect.

Enter the booming $7.7 trillion halal economy

The global halal market is no longer just a small part of the economy. According to a report by Consultancy Asia, the total halal industry market is expected to expand to US$7.7 trillion by the end of 2025. The global halal market is now a vital component of international trade, with demand coming not only from Muslim-majority countries but also from non-Muslim consumers. People expect products to be made with clean ingredients, ethically sourced, and held to high standards. Halal products generally meet these expectations.

If you have a product or service to offer in this sector, be it food, logistics, finance, technology or fashion, MIHAS is the ideal place to showcase it to the world.

Meet serious buyers ready to do business

One of the greatest benefits of showcasing your business at MIHAS is the opportunity to meet serious buyers and key industry players from around the globe who come here to source new Halal products or services for their markets.

When you exhibit at MIHAS, you put your business in front of people who can make decisions. If you are looking for export opportunities, partnerships or new clients, MIHAS is the place to meet people who are already looking for what you offer.

Strong government and institutional support

MIHAS is unique because of the support it has. The event is organised by MATRADE (Malaysia External Trade Development Corporation), which is affiliated with MITI. This gives exhibitors and buyers a sense of trust and confidence.

The government is also doing its best to attract international buyers. As an exhibitor, you will benefit from this promotion because MIHAS is not only promoting itself, but also you.

Connect with buyers from 90+ countries

While Malaysia is an established halal hub, MIHAS reaches far beyond its borders. The 20th MIHAS attracted trade visitors from over 90 countries, including the Middle East, Europe, Central Asia, Africa, and Southeast Asia. These buyers included supermarkets, distributors, importers, online marketplaces, retailers, and even government-linked companies. For exhibitors, this opens doors to regions you might not otherwise have easy access to.

It covers the entire Halal ecosystem

MIHAS covers all segments of the halal industry. With 14 industry clusters—Food & Beverages, Pharmaceuticals & Healthcare, Services & Enablers, Education, Islamic Finance & Fintech, Moderate Fashion & Lifestyle, Media & Entertainment, E-commerce, Cosmetics & Personal Care, Food Technology & Packaging, Retail & Franchising, Halal Ingredients, Muslim-Friendly Hospitality & Tourism, and Islamic Arts & Crafts—MIHAS brings the entire halal value chain together under one roof. You can connect with food and beverage producers, halal certification bodies, Islamic finance experts, logistics providers, moderate fashion brands, pharmaceutical and personal care companies, and even tech startups offering compliance tools. This combination means more opportunities to connect with people from different industries. Even if your business doesn't work directly with consumers, your products or services may be exactly what other exhibitors or buyers need to complete their halal offerings.

Beyond the booth experience

When you exhibit at MIHAS, you won't just set up your booth and wait for trade visitors to come to you. There will be business matching sessions, lectures, panel discussions, networking events, and product launches. Organizers will use a carefully curated system, along with INSP, to help you arrange meetings with people who might want to buy your products or services in advance. They'll also provide you with digital tools to help you do this.

You can also access insights through Knowledge Hub sessions. These sessions cover everything from export regulations to consumer trends, helping you improve your business strategy.

Build credibility for your brand

MIHAS is a key event for the halal industry. Your presence at MIHAS sends a message to other businesses. It tells potential buyers and partners that you take the halal market seriously. It also demonstrates that your products or services meet international standards, especially if you are halal-certified.

In an industry where trust and transparency are important, visibility is key. It also helps you work with cautious buyers who only want to work with reliable suppliers.

Contact information showing the world of Halal

If you're not at MIHAS, your competitors probably are.

In today’s halal market, standing out is just as important as having a great product. MIHAS is a great platform for your business. So, whether you’re launching something new or looking to expand, becoming a part of MIHAS 2025 might be a smart move.

If you're a halal business, joining MIHAS 2025 is a practical way to meet them, expand your network, and tap into the global halal economy. It's about being where the action is and being part of a larger movement that goes beyond product. It's about trust, quality, and opportunity.