Halal Food Enters the Vegan Market: Plant-Based Burger Launched in the UAE

Halal Food Enters the Vegan Market: Plant-Based Burger Launched

Recently, a UAE Halal food giant ventured into the vegan food market for the first time, launching a new plant-based burger with sunflower protein as its main ingredient. After eight months of research, testing, and development, a healthy and delicious vegan burger was finally born.

The burger uses plant extracts and alternatives to satisfy vegan enthusiasts while offering the same appearance and taste as a beef burger. Additionally, the plant-based patty contains rich fiber content, significantly higher than beef and chicken burgers available on the market.

For those seeking healthier high-protein alternatives to meat, this burger is an excellent vegan choice. Its protein comes from organic non-GMO fava beans and peas, along with extracts of onion, pepper, garlic, celery root, carrot, and beetroot juice. Its rich and juicy texture, absence of preservatives, and low saturated fat content make it a healthier option.

One of the biggest selling points of this plant-based burger is the use of sunflower protein instead of soy protein. Soy is a well-known food allergen, while sunflower seed protein is rich in protein and fiber, essential for gut health, and provides all essential amino acids the body needs. This protein comes purely from sunflower seeds, making it exceptionally safe for those allergic to soy. Furthermore, it contains no trans fats, MSG, or gluten.

Survey data shows that the plant-based meat market was estimated at USD 18.6 billion in 2019, with a projected annual growth rate of 6.7% through 2024. The Middle East accounted for USD 176.5 million in 2019, with an expected annual growth rate of 4%-5% over the following four years.

Additionally, per capita meat consumption in the UAE has reached approximately 73 kg per year, while Saudi Arabia's per capita meat consumption is about 49 kg, far exceeding the WHO recommended 18 kg.

Against the backdrop of rapid market growth, people's pursuit of diversified protein intake and healthier diets will certainly drive even faster growth in the plant-based and vegan food market.

In 2020, SINOQUAL obtained exclusive general agency authorization in China from the Australian Vegan Alliance certification body. As the China operator of one of the founders of the Pure Vegan World Alliance, both parties are committed to providing food, cosmetics, daily necessities, textiles, and footwear enterprises with vegan market access certificates for export to Europe, America, and Australia, promoting vegan principles to the public, and expressing a strong voice for veganism to governments, institutions, enterprises, and media. We advocate that veganism is the foundation of a just and ethical society, promoting the benefits of veganism for human health, the natural environment, and social justice, and are committed to bringing change for animals, humans, and our planet through promoting veganism. Currently, vegan culture is spreading increasingly fast and wide, and Vegan has become a new environmentally-friendly, healthy lifestyle and a global fashion label.