Halal Awareness and the Global Market

Just decades ago, Americans did not know what Halal was. Today, however, mainstream media frequently feature Halal-related reports. Discussions of the Halal business opportunity emerge endlessly around the world. Countless blogs, YouTube videos, and Facebook pages are related to Halal. New and diverse business activities catering to Halal consumers are also constantly growing.

Awareness of Halal is promoting the global commercialization of food. The impact it has on food formulation in every respect is something Americans in the 1960s could not have imagined. A single product you buy at any grocery store may have ingredients from many different countries; these ingredients are then shipped to another country for production, then sent to other countries for packaging, and finally sold worldwide. Awareness of Halal has made transnational food producers realize that they must ensure all ingredients and the final finished products are suitable for use by Halal consumers. That is exactly the case. Some Western companies, such as PepsiCo, Coca-Cola, Nestle, Unilever, and ConAgra, offer Halal products worldwide in order to seize business opportunities in many markets. Halal Consumer magazine helps you gain insight into the state of Halal. Continuous attention to and understanding of Halal can constantly meet customer needs. In the coming years, we will witness the increasing influence of the growing voice of Halal consumers.