How big is China's Halal market?

According to statistics from the China Islamic Association, the global trade volume of Halal food and goods is no less than US$2.1 trillion and grows by no less than 20% each year; China's Halal business grows about 10% per year, with annual Halal food trade reaching US$2.1 billion. Among China's major ethnic minorities, 10 are Muslim, totaling about 200 million people, with the Hui being the largest Islamic group in the country. This makes China's Halal market a focus of attention and attracts private sectors from countries such as Thailand seeking to penetrate it.

What weaknesses do China's Halal food enterprises have in developing international markets?

According to reports, much of China's Halal food production comes from small-scale enterprises whose products have little added value and lack branding and technology, making it hard to break into international markets; Halal products in some regions have not yet met standards. It is recommended that Chinese enterprises put more effort into the production, auditing and brand-building of Halal products and cooperate with experienced international partners.

First International Conference on Halal Food in Riyadh

Statistics from the China Islamic Association show that the global trade volume of Halal food and goods is no less than US$2.1 trillion, growing by no less than 20% each year. China's Halal business also grows about 10% each year, with annual Halal food trade reaching US$2.1 billion. China's Halal market is attracting attention. Among China's major ethnic minorities, 10 are Muslim, totaling about 200 million people, with the Hui being the largest Islamic group in the country. China has won Thailand's attention. China's Halal food producers are mostly small-scale entrepreneurs whose products have little added value and lack branding and technology, making it hard to break into international markets. According to China's Xi'an Commercial Affairs Office, in many regions of China, Halal products have not yet met standards, and consumers must buy goods with Halal product certification at stores in large cities.

Thailand promotes penetration of China's Halal food market

Thailand sees the China market, and its private sector is promoting penetration of China's Halal food market. But for Thai goods to be exported to China, they must obtain qualified Halal certification. They also need a deep understanding of Chinese Halal culture and customs, so that Thai products have distinctive features and meet customer needs. However, because China's regions differ, the China market is complex and competition is fierce. Thai entrepreneurs should understand China's government policies, prepare marketing strategies, and their products should have outstanding selling points.

In Thailand, Halal food will be exhibited from 25 to 29 May at the THAIFEX - World of Food Asia 2011 expo at the Muang Thong Thani stadium in Bangkok. (MCOT Online News) Chinese entrepreneurs should put more effort into the production, auditing and branding of Halal products, and cooperate more with Thai entrepreneurs for mutual profit.

FAQ

How big is China's Halal market?: According to statistics from the China Islamic Association, the global trade volume of Halal food and goods is no less than US$2.1 trillion and grows by no less than 20% each year; China's Halal business grows about 10% per year, with annual Halal food trade reaching US$2.1 billion. Among China's major ethnic minorities, 10 are Muslim, totaling about 200 million people, with the Hui being the largest Islamic group in the country. This makes China's Halal market a focus of attention and attracts private sectors from countries such as Thailand seeking to penetrate it.
What weaknesses do China's Halal food enterprises have in developing international markets?: According to reports, much of China's Halal food production comes from small-scale enterprises whose products have little added value and lack branding and technology, making it hard to break into international markets; Halal products in some regions have not yet met standards. It is recommended that Chinese enterprises put more effort into the production, auditing and brand-building of Halal products and cooperate with experienced international partners.

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