The 2011 Malaysia International Halal Showcase is the largest gathering of halal industry players, promoting the procurement and sale of quality Halal consumer goods and the global sale of products and services. At this showcase, a total of 401 companies from 32 countries displayed their halal products. Chinese enterprises played a leading role, with 45 exhibiting enterprises and more than 130 attendees, followed closely by Indonesia and Singapore.
Chinese enterprises win the Best Organization Award; exhibited goods are very popular
Shaanxi Lifeng International Business Co., Ltd., which organized the Chinese delegation, won the Best Organization Award again at this fair. Building on last year's MIHAS, the China Lifeng delegation made new breakthroughs, increasing not only the number of booths and attendees but also the variety of exhibited goods.
Chili peppers, seaweed, kiwi slices and halal bone china attracted great attention from buyers around the world. Tangshan chestnuts signed orders for 20 containers on the first day of the show. Fair general manager Li Sunke hopes the Lifeng Group will bring more Chinese enterprises to MIHAS in 2012. Wang Yunzhen, managing director of Malaysia's Lifeng Group, revealed that starting next year the group plans to invite provincial governments of China to take turns organizing delegations to participate in the fair, so as to supply more and better halal goods to the Muslim world.
Singapore enterprises focus on the Halal frozen food import market
At the ongoing 8th Malaysia International Halal Showcase (MIHAS), Singapore enterprises focused on the Halal frozen food import market. 18 Singapore companies are increasingly interested in this. The participating companies include Sing Long Foodstuff Trading Pte Ltd, Chuan Chong Food Industries (Singapore) Pte Ltd, Mohamed Mustafa & Samsuddin Co Pte Ltd, TSL Marketing & Distributors Pte Ltd, and NTUC Fairprice Co-operative Ltd.
Last year, the global annual halal food trade value was US$500 billion. Asia, with a Muslim population of more than a billion, is the best market for halal products.
FAQ
- What was the scale of the 2011 Malaysia International Halal Showcase (MIHAS)?
- The 2011 MIHAS was the largest gathering of halal industry players, with a total of 401 companies from 32 countries displaying their Halal products. Chinese enterprises played a leading role, with 45 exhibiting enterprises and more than 130 attendees, followed closely by Indonesia and Singapore.
- What achievements did Chinese enterprises make at this MIHAS?
- Shaanxi Lifeng International Business Co., Ltd., which organized the Chinese delegation, won the Best Organization Award again, with increases in booths, attendees and the variety of exhibited goods. Chili peppers, seaweed, kiwi slices and halal bone china attracted great attention from buyers around the world, and Tangshan chestnuts signed orders for 20 containers on the first day of the show.