To become a Halal-certified meat product, all processing steps must be followed and a Halal inspection conducted by a recognized certification body, which then certifies whether it meets Halal certification standards and decides whether to grant a Halal certificate. Halal-certified meat shops and slaughterhouses can only sell and process certified Halal meat products.

How to produce Halal meat products

Halal meat products must be slaughtered and processed according to Halal certification rules, respecting Halal rules and avoiding any contamination. These rules do not involve pork and dog meat, etc., because they are considered haram (forbidden).

All processing, distribution and sales stages are strictly controlled to avoid contamination. According to Muslims, the Halal slaughter procedure causes all the blood in the animal's body to drain out. The slaughter method does not cause pain, because the pain center of the brain immediately stops functioning.

Trends in Europe

In recent years, many European countries have decided to support this cause, considering the high profits from the Halal market and the choice of many non-Muslims to eat Halal meat for personal reasons in the internal market.

Here are some examples:

Germany follows the HALAL trend

Germany is world-famous for its sausages, but due to the growing Muslim population, the amount of pork consumed each year has declined. Pork is not Halal food, so businesses meet the growing Muslim population's demand for Halal consumption by offering Halal meat.

LEWIS PIES: 35% of turnover comes from HALAL food

Lewis Pies, located in Swansea, UK, produces British staples, traditional pies and sausage rolls. A few years ago, they converted one-third of their business to Halal products.

The spending power of Muslim millennials is driving not only Halal food but also pharmaceuticals, tourism, finance, modest clothing and cosmetics. Halal food is not only for Muslim consumers but also for those seeking safe and controlled food: Halal food is moving from a niche market to the mainstream.

When Lewis Pies introduced Halal food into its production, Halal food accounted for less than 5% of the company's business. Within a few years, it had removed all pork products from its product line. Now the Halal business is the company's main growth area, accounting for more than 35% of total business volume.

HALAL: a tool for economic recovery

The UK company Haloodies will begin exporting meat snacks to the UAE as part of a major plan to become a global Halal brand. This choice was also made after Brexit, which is expected to lead to reduced sales. The CEO of Haloodies confirmed his intention to appear in multiple markets; the UAE represents a huge market where opportunities are very significant, mainly for expansion in the Halal world.

Strategic marketing alliances

EU Agriculture and Rural Development Commissioner Phil Hogan will open lucrative new deals for Halal meat traders in Saudi Arabia and Iran next autumn: the main purpose is to strengthen cooperation between the EU, Saudi Arabia and Iran by developing bilateral food trade, including beef, poultry and mutton. With the rise of young millennial Muslims with increasing disposable income, the European Commission hopes that Saudi Arabia, the richest in the Middle East, will become an increasingly important market for European agricultural products.

FAQ

How to produce Halal meat products?
Halal meat products must be slaughtered and processed according to Halal certification rules, respecting Halal rules and avoiding any contamination, not involving pork, dog meat, etc. (considered haram/forbidden). All processing, distribution and sales stages are strictly controlled to avoid contamination. The Halal slaughter procedure causes all the blood in the animal's body to drain out and does not cause pain because the brain's pain center immediately stops functioning. To become a Halal-certified meat product, all processing steps must be followed and a Halal inspection and certification conducted by a recognized certification body.
Why are European countries increasingly supporting the Halal meat products industry?
Because of the high profits from the Halal market and the fact that many non-Muslims choose to eat Halal meat for personal reasons. For example, Germany has seen declining pork consumption due to its growing Muslim population, and businesses are turning to Halal meat; the UK's Lewis Pies converted more than one-third of its business to Halal products; the UK's Haloodies plans to export meat snacks to the UAE to become a global Halal brand; and the EU hopes to strengthen bilateral Halal meat (beef, poultry, mutton) trade with Saudi Arabia and Iran. Halal food is moving from a niche market to the mainstream.