Prospects and Cases: Chinese Soybeans Entering the International Kosher and Halal Market

The global Halal food market and the Kosher food market are the two major segments of the international certified-food market. Countries with large Muslim populations, such as Indonesia, already require imported food to be Halal-certified, and the total global Halal market is expected to reach US$2.4 trillion this year. The Kosher food market, led by Europe and the Americas, has also grown steadily in recent years, with its share expected to exceed 40% of the global food market this year — more and more consumers prefer Kosher-certified products for reasons of health and safety. Driven by supportive policies, rising agricultural mechanization, and increases in both planting area and per-unit yield, China's soybean output has grown steadily in recent years, and the prospects for the soybean industry look promising. As international demand for soybeans and their processed products keeps rising — especially in edible oil and protein feed — only soybeans and derivatives (soybean oil, soybean meal, isolated protein and the like) that hold Halal and Kosher certification can meet the corresponding standards and thus enter Belt and Road countries, Southeast Asian halal markets and high-end markets in Europe and the Americas. Shandong Yuwang Group, which operates a full chain from soybean breeding and cultivation bases to end-product manufacturing and omni-channel marketing, has under it Shandong Yuwang Ecological Food Co., Ltd. — one of the world's largest non-GMO soy protein and raw-material processing bases. The group's Kedong Yuwang Soy Protein Food Co., Ltd. and Harbin Binxian Yuwang Plant Protein Co., Ltd. both obtained HFC Halal certification and KLBD Kosher certification for their soy and plant-protein products with SINOQUAL's support. Jiusan Food (Beian) Co., Ltd., part of the Jiusan Group — a leading Chinese grain and oil brand that enjoys the raw-material advantage of the Great Northern Wilderness black soil — is a long-standing partner of SINOQUAL. With the backing of a Kosher certificate, even a small soybean can shine on the international stage. Pioneering Chinese food enterprises such as Shandong Heuker, Jintaiyang Grain and Oil Co., Ltd. (founded in the same year as the People's Republic) and Shandong Xiangchi (whose protein exports account for nearly one-fifth of the national total) — these quality domestic companies have taken their products across many countries and regions worldwide with international certified-food quality standards, winning the trust of overseas consumers, with wide applications in plant-based foods, health foods, sports nutrition, medical foods and infant foods. Food is the most basic necessity, and safety comes first. SINOQUAL is willing to build this bridge for domestic enterprises, helping them smoothly obtain international Halal and Kosher certification so that safe and healthy food can reach tables in every household.