The packaging carrying a food or beverage product is often the first thing consumers see when scanning the shelves. The fact is, no matter how good your product is, it will not sell well if consumers do not like it. So when it comes to packaging, what mistakes do food manufacturers make?
Over-packaging
The food industry is no stranger to over-packaging - and the chief culprit is potato chips. When a consumer picks up a bag of chips, over-packaging can be misleading; unless there is a sufficient amount of product inside, the consumer will only feel disappointed when they open the bag. However, this is not the only downside of over-packaging. Consumers are increasingly aware of environmental issues in daily life, so they are more inclined to choose products that align with environmental protection.
Wrong color choices
The design of food packaging plays a pivotal role in attracting consumers, including the use of color. Representative, natural food colors are favored - red and yellow are the most popular choices. The fast-food industry is full of these colors, so healthy-food manufacturers should be wary of these color combinations. Blue and purple are the most dangerous colors on food packaging. Very few natural foods are blue or purple, so consumers do not easily associate these colors with natural products.
Unclear labels
When consumers are choosing a product, they want to know as quickly as possible exactly what the product they have picked up is. If the label is unclear or misleading, this has a negative effect on the consumer's choice of the product. Cluttered product information is one example of a poor label - too much information is confusing and hard to understand. The same is true if the product information is too simple. If consumers cannot be sure exactly what is in their product, they are unlikely to buy it. With KLBD Kosher, you can see how important it is for consumers to trust your label.
When consumers are shopping, the KLBD certification mark on a product reassures them. The application procedure for certification is simple, and we treat the assessment with a professional and efficient attitude. Contact us for more information: +86 400 001 7706 to speak with an excellent team.