Helping Jiajia Food Smoothly Obtain Indonesia BPJPH Halal Certification, SINOQUAL Drives Chinese Food Toward the World!

Recently, good news came again from SINOQUAL - drawing on twenty years of international certification service experience, it successfully helped the large listed condiment food enterprise Jiajia Food Group Co., Ltd. ("Jiajia Food") smoothly pass Indonesia's official BPJPH Halal certification review and formally obtain the "legal pass" to enter Southeast Asia's largest Muslim market.

For Jiajia Food, the value of this certificate far exceeds a mere qualification: Indonesia, as the country with the largest Muslim population in the world (87% of the population), had a Halal market exceeding 1,200 trillion rupiah in 2024, and more than 70% of consumers prefer products with a Halal label. According to the latest statistics, the global Halal market is worth more than $2 trillion. According to census data released by Indonesia's Ministry of Home Affairs in December 2020, Indonesia's total population is 271 million, with a total Muslim population of 241 million, giving the Halal food market enormous potential. Obtaining Indonesia's BPJPH Halal certification this time is not only full affirmation of its product quality and production management, but also an important step in opening the door to the Indonesian market and expanding international business. Obtaining this certification means that Jiajia Food's products can not only enter the Indonesian market, but also lays a solid foundation for expanding into other Islamic country markets.

Indonesia's BPJPH Halal certification is known for its strict process and detailed standards, covering the entire chain of raw material traceability, production control, and warehousing and transportation. The system documents alone require dozens of items such as the SJPH manual, Halal material list, and production traceability procedures. Even just the step of forming an internal Halal management team and internal auditors deters many enterprises.

In this cooperation, the SINOQUAL team accurately grasped the core difficulties of certification and provided full-process customized services.

In the early stage, it deeply understood Jiajia Food's production base, checking workshop layout, material storage, production line cleaning records, and other easily missed areas against BPJPH inspection standards. At the same time, it formed a bilingual team to complete the translation of basic materials (application form, declaration of no pork source at the plant, product process flow chart, production license, ISO/HACCP certificates, factory floor plan, etc.), avoiding application rejection due to terminology deviations. During the on-site factory inspection, SINOQUAL accompanied the BPJPH auditor throughout the factory inspection, providing professional interpretation of key indicators such as zoned storage of raw materials and zoned preservation of finished products, ensuring the review passed with zero objections.

Amid the wave of technological and industrial transformation, Chinese brands are stepping toward a new journey of high-quality development with a fresh attitude. SINOQUAL has cultivated international certification services for twenty years, building a one-stop compliant going-global service system covering multiple categories and countries, helping Chinese products enter the global market - enhancing the international influence of Chinese brands while also driving the upgrade of real industries such as food, pharmaceuticals, and chemicals. This coincides with China's high attention to brand building in recent years and a series of national strategies and policies. Passing Indonesia's BPJPH Halal certification this time is an important step in Jiajia Food's internationalization strategy, and also provides a successful model for Chinese food enterprises "going global." As the "Belt and Road" initiative deepens, China's economic and trade exchanges with countries along the route are growing ever closer, and the international Halal market will become an important breakthrough point for Chinese food enterprises going overseas, with Indonesia becoming one of the core destinations. In the future, SINOQUAL will continue to provide comprehensive Halal certification service support for domestic enterprises, joining hands with more quality Chinese enterprises to open up the international Halal market and drive Chinese manufacturing toward the world.