Over the past two years, plant-based food consumption has grown by 49% across the EU, reaching a total sales volume of €3.6 billion.
McDonald's Singapore has been the world's most halal-certified fast food restaurant for 30 years
2025-05-15
McDonald's, part of the American fast food chain, is the world's most popular fast food restaurant. In all Muslim-majority countries, it ensures that all its restaurants are 100% Halal-certified, earning widespread acclaim from Muslims.
As competition in the Chinese and Western restaurant markets intensifies, McDonald's Singapore has been continuously improving its halal production system for three decades since it first received halal certification in 1988, maintaining its leading position among halal restaurants operated by non-Muslim groups worldwide. To earn the trust and support of Singaporean and Malay consumers, McDonald's requires that all hamburger meat be sourced and cooked in strict accordance with halal standards. Furthermore, every process, from French fries to milkshakes, must meet halal standards to ensure widespread acceptance of halal fast food restaurants in Muslim countries.
China, a culinary nation where food is paramount, borders Muslim countries in the Middle East and Southeast Asia, offering a broader market for Chinese restaurants than McDonald's. Companies interested in expanding into the overseas Muslim Chinese fast food market must secure approval and certification from a reputable international halal certification body. Furthermore, leveraging the advanced management and operational models of international fast food chains is essential.