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Zahid proposed that companies holding Jakim halal certification must be required to appoint a full-time halal executive.
2026-05-12
Kuala Lumpur NewsMalaysian Deputy Prime Minister Datuk Seri Dr. Ahmad Zahid Hamidi stated today that all companies holding halal certification from the Malaysian Islamic Development Department (Jakim) should be required to appoint a [representative/person/entity].Full-time Halal EnforcerTo ensure strict adherence to halal standards.
Zahid, who is also the chairman of the National Halal Council, pointed out that the proposal aims to strengthen prevention mechanisms rather than relying solely on enforcement actions after violations occur.
Speaking at the closing ceremony of a national consultation conference entitled “Malay Concerns: Where is the Solution?”, he said that the current practice of simply revoking halal certification after violations have occurred is no longer sufficient.
"In halal matters, we cannot simply wait until violations occur to take action. Revoking certification after problems arise is insufficient. We need a more proactive and responsible prevention system," he said.
"I believe everyone here will agree with my suggestion—every company holding Jakim Halal certification should be required to establish a..."Full-time and permanent Halal Executive"Position," he said.
Zahid also called for the establishment ofHalal auditorThe function is to review advertising, packaging, menus, digital platforms, and marketing materials.
He stated that this is a necessary measure to address the increasing use of vague terms in the market, such as "Muslim friendly," "no pork, no lard," and "Muslim choice."
"We don't want these terms to mislead consumers. What we want is for products to have a clear halal certification mark if they are truly halal, so that Muslims are not misled by these labels," he said.
Zahid also pointed out that in the market67% of halal productsProduced by non-Muslim entrepreneurs, he stressed the need for better integration and regulation within the industry.
"Halal products are not only for Muslims, but also for people of all faiths. Halal food is scientifically proven, and its cleanliness and hygiene are documented. We must dispel the misconception that 'halal is only for Muslims,'" he said.