New Opportunities in Medical Nutrition and Personalized Nutrition Amid the Aging Wave

New Opportunities in Medical Nutrition and Personalized Nutrition Amid the Aging Wave

China 14th Five-Year Plan explicitly calls for actively promoting health industry development, establishing a multi-tiered social security system, and addressing societal aging. The accelerating trend of population aging has created a strong market for Foods for Special Medical Purposes (FSMP). As nutritional formula foods designed to meet specific populations needs, FSMP can provide essential nutrients for people with specific diseases, restricted food intake, digestive and absorption disorders, and metabolic disturbances. The development of medical nutrition will also accelerate the strategic construction of Healthy China.

Although COVID-19 vaccines are now widely available globally, the pandemic has made people recognize the importance of the immune system in maintaining health. The immune system remains the true weapon against viruses, and nutritional balance is a key way to activate and regulate the immune system.

Data shows that many COVID-19 patients experience post-infection complications after treatment, such as organ damage and impaired cardiopulmonary function. It is foreseeable that after the pandemic ends, more patients will experience similar complications. Patients must supplement nutrition promptly to maintain and regulate immune function stability, enabling the immune system to function properly. Medical nutrition products play a vital supporting role for COVID-19 patient recovery and post-pandemic rehabilitation.

Meanwhile, the global health supplement market is undergoing a consumer upgrade. Personalized nutritional supplements, once primarily used by athletes, are now being embraced by an increasing number of elderly people, patients with chronic diseases, and even young and middle-aged adults.

The global personalized retail nutrition and wellness market was valued at USD 1.6 billion in 2019, with a projected compound annual growth rate of 8.5% from 2020 to 2027. Nutritional foods including dietary supplements and functional foods and beverages (nutraceuticals, sports drinks, and other packaged products) are expected to hold the largest market share throughout the forecast period.

North America dominated the global personalized retail nutrition and wellness market in 2019, holding the largest share at 44.56%. Due to increased health awareness in North America, people are increasingly embracing products with high nutritional value. In Europe, health and wellness awareness is also growing, as sedentary lifestyles driven by rapid urbanization bring obesity, sub-health conditions, and other problems. However, Europe market regulations and consumer demands remain among the most stringent globally.

Since its founding, Shenzhen SINOQUAL Industrial Co., Ltd. has successfully obtained HALAL and KOSHER certifications for numerous domestic biotech companies health products, including vitamins, herbs and botanicals, minerals, proteins and amino acids, fatty acids, probiotics, prebiotics, carotenoids, and glucosamine. With SINOQUAL assistance, Chinese-made medical nutrition products and personalized health supplements can also deliver clean and healthy nutritional solutions to international consumers.

The COVID-19 pandemic may be adversely impacting the global economy, but for the long-term development of the health food industry, it is not necessarily negative. People will pay more attention to their health, making the potential market for medical nutrition and personalized health supplements substantial. In the future, medical nutrition will follow the development of the wellness industry, providing tailored nutritional solutions for specific populations. Personalized supplements will also advance with emerging ingredients currently in development or newly launched.