Snack Brand Haoquwei Obtains Indonesian BPJPH Halal Certification (Built a Dedicated Halal Facility)

Breakthrough Overseas! SINOQUAL Helps Shandong Haoquwei Food Successfully Secure Indonesian BPJPH Halal Certification!

Introduction: For leisure food enterprises seeking to expand deeply into the Southeast Asian market, compliance certification is the first hurdle of going overseas. As the country with the world's largest Halal consumer population, Indonesia has long made BPJPH Halal certification a mandatory threshold for food market access. The Indonesian Halal Product Assurance Agency has stated that from October 2026, mandatory Halal certification will be enforced on all goods entering circulation. In this case study, SINOQUAL provided full-process support to Shandong Haoquwei Food Technology Co., Ltd., efficiently overcoming certification challenges and successfully securing the official Indonesian Halal certificate, laying a solid foundation for the brand to open up the Southeast Asian Halal consumer market.

Going-Overseas Pain Point: For snack enterprises entering the Indonesian market, the first gateway is Halal certification.

Shandong Haoquwei Food Technology Co., Ltd. specializes in the R&D and production of instant noodles and leisure snacks. Its main products include mixed noodles, cup noodles, samyang-style spicy noodles, dry-eaten noodles, and snack noodles, classified under the food group's ready-to-eat snacks category in Indonesia's certification grouping. With solid product quality and high cost-effectiveness, Haoquwei's intention to expand into overseas markets has grown increasingly strong. With its huge population base and robust leisure food consumption demand, Indonesia has become a core target market for the brand's overseas expansion.

However, a mandatory compliance hurdle stood in the way of smoothly entering the Indonesian market. Under Indonesia's Halal Product Assurance Law and BPJPH official requirements, food and beverage products must obtain Indonesian BPJPH Halal certification — otherwise they cannot clear customs or be marketed, and may even face the risk of delisting and penalties.

Full-Process Support: SINOQUAL's Customized Solution Efficiently Clears Certification

Tailored to the characteristics of Haoquwei's certified products, production scale, and overseas expansion needs, SINOQUAL formed a dedicated service team to create a full-process certification solution of "pre-audit + coaching + rectification + on-site accompaniment," precisely solving every challenge.

✅ In-depth early research to clear certification blind spots

Our certification team promptly assisted the enterprise in reviewing its product raw material list, production process flow, and factory layout, investigating non-Halal ingredient risks one by one. To pass certification smoothly, under our guidance the enterprise spent a year constructing a new building next to its original facility, dedicated specifically to the intake, production, storage, and shipping of Halal products. Through active cooperation, it eliminated at the source the potential risk of raw materials involving non-Halal animal sources or even porcine sources. Simultaneously, we interpreted the latest BPJPH regulations and clarified the list of required certification documents to prevent the enterprise from doing futile work. We also assisted the enterprise in the preliminary preparation of core documents such as the no-porcine-source declaration and raw material traceability certificates, ensuring compliance from the source.

✅ System-building coaching to fill compliance gaps

BPJPH certification's core requirement is for enterprises to establish a complete SJPH Halal Assurance System. Drawing on extensive hands-on experience, SINOQUAL provided dedicated guidance: assisting in formulating Halal management policies and assembling a dedicated Halal management team;

guiding the enterprise to improve full-chain records such as production records, equipment cleaning records, and material storage records to ensure full traceability; optimizing the factory layout, designating dedicated Halal production zones, and standardizing production and cleaning procedures to ensure consistency with the declared information.

✅ Document refinement + pre-audit to eliminate audit rework

In response to Indonesian official audit requirements, SINOQUAL's professional team completed precise Chinese-English-Indonesian document translation, verifying the consistency and completeness of application forms, process flow diagrams, product labels, and qualification documents. We conducted internal pre-audits in advance, simulating official audit scenarios to rectify document gaps and on-site hazards beforehand, substantially reducing the risk of audit rejection.

✅ On-site audit accompaniment with full-process Q&A support

During the on-site factory inspection, SINOQUAL's co-auditors were stationed on-site throughout, assisting the enterprise in liaising with auditors and answering professional questions. For minor non-conformities raised during the audit, they promptly provided revision recommendations and formulated rectification plans to ensure a smooth audit pass.

Successful Conclusion: Smoothly Obtaining Certification, Unlocking New Opportunities in the Indonesian Market

With SINOQUAL's full-process support, Shandong Haoquwei Food Technology Co., Ltd. efficiently completed its Indonesian BPJPH certification and successfully secured the Halal certificate, resolving the worries of going-overseas certification and laying a solid foundation for further deep cultivation of the Southeast Asian market!