Indonesia BPJPH HALAL Certification Mark Usage Guide (Purple Mark Specifications)

SINOQUAL Topic Explainer — Indonesia BPJPH HALAL Certification Mark Usage Guide

This guide aims to produce effective communication materials for the Indonesia BPJPH HALAL certification, helping to understand the usage procedures for the Indonesia BPJPH HALAL mark and HALAL label. In addition, this guide aims to ensure that all information communicated to stakeholders meets consistent standards.

BPJPH's decision regarding the use of the HALAL mark on products that have obtained an Indonesia HALAL certificate clarifies that business operators must affix the HALAL label on products that have obtained the HALAL certificate.

The following HALAL-certified products are exempt:

1. Packaging too small to display the entire HALAL label;

2. Products sold and packaged directly in small amounts;

3. Products sold in bulk.

The Indonesia HALAL mark philosophically reflects Indonesian values. The shapes and patterns used are graphics with distinctive characteristics and a strong personality, representing Indonesia HALAL. The shape of the Indonesia HALAL mark consists of two objects: the shape of a dome or mountain and a surge/stripe pattern.

Primary Mark

Secondary Mark

Color

Color helps build attention to and association with the brand. The color of the Indonesia HALAL mark is an important component of the entire mark and must always be used as specified in this decision, without exception, to maintain the consistency and continuity of the Indonesia HALAL image.

The Indonesia HALAL label has only one color, namely purple (primary color).

Color Coding

Purple is the primary color of the Indonesia HALAL mark. This color should be applied to Indonesia HALAL publication media. The following are the relevant parameters for the mark's primary color:

Purple Pantone 2613 C, #670075

C:71% M:100% Y:19% K:11%

R:103 G:0 B:117

If technical conditions do not permit the use of the primary color, a black or white (monochrome) logo must be implemented on the mark, including:

Background conditions that obscure the clarity of the logo;

and/or

Limitations of limited-color label production technology.

Mark Components

The Indonesia HALAL mark consists of a mark and a label. In their application, these two components cannot be separated.

HALAL Label

The Indonesia HALAL label is a combined series with the Indonesia HALAL mark, accompanied by the HALAL certificate number displayed as a single unit.

Color Label Format

Place the Indonesia HALAL label with the HALAL certificate number format on product packaging, with the HALAL certificate number positioned below the word "INDONESIA" on the HALAL label.

Black or White Label Format

If technical conditions do not permit the use of color, a black or white label may be used, on the precondition that:

Product packaging background conditions obscure the clarity of the label;

and/or

Limitations of limited-color production/screen-printing technology.

Secondary Label Format

In HALAL product packaging, the HALAL product number format is placed to the right of the mark and below the word "INDONESIA" on the HALAL label.

Color Secondary Label

Black or White Secondary Label

If technical conditions do not permit the use of color, a black or white label may be used, on the precondition that:

Product packaging background conditions obscure the clarity of the label;

and/or

Limitations of limited-color production/screen-printing technology.