SINOQUAL - Halal certification case sharing of a leading coconut-based plant-milk enterprise

Zhejiang Fino Food Co., Ltd. (MUI)

Founded in 2015, the Fino brand is a brand enterprise focused on the R&D, production, and sales of coconut-based plant milk. It has now developed into a coconut-based full-industry-chain company, with five core competencies centered on "raw materials, R&D, production, sales, and brand management". With Hangzhou, Tongxiang, Beijing, Shanghai, Guangzhou, Chengdu, and Shenzhen as its seven major market operation centers, it carries out channel expansion and product sales nationwide according to the company''s marketing strategy. From planting to harvesting, the whole process is controllable, mastering the supply source and ensuring high-quality raw materials.

Fino is deeply loved by users on the internet, with its coconut milk products receiving over 100 million exposures across the web. Influencers on Douyin, Xiaohongshu, and Bilibili have spontaneously recommended it. To further meet consumer demand and expand its international market share, Fino set its sights on the Indonesian Halal market, and with SINOQUAL''s full assistance, successfully obtained Indonesia BPJPH certification for its star products - thick coconut milk and coconut milk beverages - adding a new choice for consumers in the plant-protein milk field.

Indonesia has the world''s largest Halal consumer population, accounting for 87.18% of Indonesia''s total population. But currently in Indonesia, less than half of the products consumed by Halal-observing people are marked as Halal food, and the Halal certificate has become a necessity for every product of every enterprise entering the Indonesian market. By 2024, Halal consumers'' consumption of Halal products is expected to reach USD 2.4 trillion. Since launching Indonesia BPJPH certification last year, SINOQUAL has successfully handled Indonesia Halal certification for many domestic enterprises, and its professional, fast service quality has refreshed enterprises'' experience of handling Indonesia Halal certification, winning wide praise and trust!

FAQ

What products of Zhejiang Fino Food obtained Indonesia Halal certification?
It successfully obtained Indonesia BPJPH Halal certification for its star products - thick coconut milk and coconut milk beverages. Founded in 2015, the Fino brand is a coconut-based full-industry-chain company focused on the R&D, production, and sales of coconut-based plant milk, with over 100 million exposures for its coconut milk products across the web, setting its sights on the Indonesian Halal market to expand its international share.
What does the Indonesian Halal market mean for imported products?
Indonesia has the world''s largest Halal consumer population, accounting for 87.18% of its total population; currently less than half of the Halal-consumed products in Indonesia are marked as Halal food, and the Halal certificate has become a necessity for every product of every enterprise entering the Indonesian market.