The market was valued at US$35.9 billion in 2018 and will continue to grow at a CAGR of nearly 10% over the next 4 years.

According to Euromonitor International, the beauty and personal care market in the Middle East and Africa (MEA) region by retail value will be worth US$35.9 billion in 2018 and will continue to grow at a CAGR of nearly 10% over the next four years.

UAE consumers spend US$247 per capita on cosmetics and personal care, exceeding other Middle Eastern countries and ranking ninth globally; this figure is expected to rise to US$294 by 2020.

Many experts say that the growth of the UAE's cosmetics and skincare market is driven by the lifestyle it brings. Medical experts say that proper skincare methods are not gender-specific, and everyone should invest in proper daily care, especially in the UAE's harsh climate.

Dr. Iyad Hijjawi, senior consultant at Euromonitor International, noted that the 'organic beauty' and 'halal beauty' sectors are also keeping pace with the men's skincare sector. Earlier, there was little difference between halal beauty and organic skincare, but many international brands have now begun to study consumer needs and launched product lines catering to the needs of both sectors.

It is estimated that international cosmetics manufacturers are looking to thrive in the 'natural' and 'organic' cosmetics market in the Middle East and Africa. In 2017, these cosmetics were estimated to be worth between US$2.25 billion and US$2.5 billion.

According to research, the growing global consumer base for clean, green and sustainable beauty products has taken root in the MEA region, and the regional market for 'natural' and 'organic' cosmetics could grow 12-15% annually over the next five years. This will bring the sector's retail value to between US$4 billion and US$5 billion in 2022, driven mainly by rising consumer awareness and demand for products.

On the other hand, according to reports, the global halal cosmetics market is expected to reach US$52.02 billion by 2025. Muslim shoppers' awareness of the ingredients used in cosmetics and personal care products will determine the industry's future growth trajectory, experts say.

FAQ

How big is the beauty and personal care market in the Middle East and Africa (MEA) region?
According to Euromonitor International, the MEA beauty and personal care market was worth US$35.9 billion in 2018 and is expected to grow at a CAGR of nearly 10% over the next four years. UAE consumers spend US$247 per capita on cosmetics and personal care, exceeding other Middle Eastern countries and ranking ninth globally, expected to rise to US$294 by 2020.
What are the prospects for 'natural,' 'organic' and 'halal' beauty in the Middle East market?
In 2017, the MEA 'natural' and 'organic' cosmetics market was worth about US$2.25-2.5 billion, expected to grow 12-15% annually over the next five years, reaching a retail value of US$4-5 billion by 2022. The global halal cosmetics market is expected to reach US$52.02 billion by 2025, and Muslim shoppers' awareness of ingredients will determine the industry's future growth trajectory.