Global demand for Halal food and Halal goods is growing year by year, with very broad prospects. Chicago, July 17 (UPI) - Two weeks after the Muslim Ramadan celebration, Muslims who accept Halal food ended their fast and had more choices. The food prepared by Saffron Road can meet Halal conditions. Saffron Road uses the Halal products of a Stamford, Connecticut company. The prospects for Halal products are bright.
A Stamford, Connecticut company develops the Halal market
The Stamford, Connecticut company earns less than US$6 million a year, but executive vice president Jack Acree said the company is growing exponentially. Acree said: 'Halal is the foundation of our brand. We are the first national, natural Halal-certified product line.' He described their operation as 'an American company that produces more Halal than Halal food companies.'
Acree said: 'Halal dietary rules do not allow the consumption of pork products and animal blood, except in emergencies. Halal products also cannot contain alcohol, and animals must be slaughtered according to strict ritual.' Acree is not a Muslim, but is quite experienced in launching premium products. He said: 'The Halal industry is like Kosher in the early 1950s—any kind of national certification process and a large amount of available products are mostly just locally or regionally produced.' He said: 'We are pioneers of Halal in the United States.' 'Halal is in many ways more "tolerant" than kosher,' Acree said. The company has received many comments posted on Facebook expressing thanks for their preparation of Halal meat products. The company hopes to make its Halal products appeal to a wider audience, just as Kosher products have become popular among non-Jews.
Acree said: 'Natural food consumers expect Kosher food to be a safer choice; when it comes to meat, we hope to educate them on the similarities of Halal...' Acree considers the current line a stepping stone, hoping to expand next year into ingredients that Halal chefs can use to carefully prepare Halal food.
Saffron Road's largest retail partner Whole Foods values Halal
Currently, Saffron Road products are in 2,000 locations, including Whole Foods. They are Halal-produced, their chicken products are antibiotic-free, and many Halal products are gluten-free. The company hopes to expand to 4,000 locations by the end of the year. Whole Foods is Saffron Road's largest retail partner, and the company has plans to expand to other chains.
China's Halal market is also thriving. Relevant experts estimate that this year's growth will still be over 20%, not including non-food items such as clothing, accessories and handicrafts. It is understood that in recent years, the development of this industry in China has maintained a growth rate of about 10%. Currently, more than 2,300 cities and counties nationwide have Halal catering enterprises, involving more than 10,000 enterprises. According to statistics, Beijing has more than 1,200 Halal catering enterprises, accounting for about 2.8% of the total number of catering outlets; Guangdong Province has more than 1,200 Halal catering and food enterprises; Lanzhou has nearly 3,000 Halal caterers; and the Ningxia Hui Autonomous Region has more than 5,000 Halal catering enterprises, accounting for 80% of all catering enterprises in society. Although Halal catering is a market segment within the catering market, non-Muslims account for more than 80% of its consumers. For example, there are more than 50,000 halal beef noodle enterprises nationwide, with 580,000 employees and annual sales of 16.6 billion yuan. May relevant Chinese enterprises pay more attention to international Halal trends and seize business opportunities.
FAQ
- What kind of Halal food company is Saffron Road?
- Saffron Road uses the Halal products of a Stamford, Connecticut company and is the first national, natural Halal-certified product line in the United States. Its executive vice president says the company is growing exponentially, with Halal as the foundation of its brand; its chicken products are antibiotic-free and many Halal products are gluten-free.
- How is the development of the US Halal industry analogized?
- According to a Saffron Road executive's analogy, the US Halal industry is in an early stage like Kosher (Jewish dietary) in the early 1950s, lacking a national certification process, with available products mostly locally or regionally produced. The company hopes to make Halal products appeal to a wider audience, just as Kosher became popular among non-Jews. Its largest retail partner is Whole Foods, with products in 2,000 sales locations and plans to expand.
- How big is China's Halal (Qingzhen) catering market?
- According to the article, more than 2,300 cities and counties nationwide have Halal catering enterprises, involving more than 10,000 enterprises; Beijing has about 1,200, Guangdong about 1,200, Lanzhou nearly 3,000, and Ningxia more than 5,000 (accounting for 80% of local catering). Non-Muslims account for more than 80% of Halal catering consumers. There are more than 50,000 halal beef noodle enterprises nationwide, with 580,000 employees and annual sales of 16.6 billion yuan.
