As for halal products, there are about 1.5 billion consumers, This means that one out of every four human beings consumes halal products. At present, Southeast Asia and the Middle East are the two strong markets for halal products (Riaz, 1998).
The halal product market has about 1.5 billion consumers worldwide, meaning that on average one out of every four people chooses halal products. At present, Southeast Asia and the Middle East are the two largest halal product consumer markets.
As at 2008, the Halal Industry has amounted to USD2.1 trillion. This is certainly an important market to tap into. The Halal industry which also includes Islamic finance is estimated to be worth between USD200 billion to USD500 billion annually, with an annual growth rate forecast of 12% to 15% for the next 10 years.
As of 2008, the halal industry had reached US$2.1 trillion. This is certainly an important market entry point; over the next ten years, the halal industry—including the Islamic finance sector—is expected to maintain an annual growth rate of 12%-15%, growing by around US$200 billion to US$500 billion per year.
Marketing efforts to supply certified halal products throughout the world are gaining momentum. Demands for Halal-certified products have increased exponentially not only because the Muslim consumer base is growing but also due to the fact that Halal products now appeal to a broader spectrum. Halal has become the new benchmark for safety and quality assurance. The growing appeal and benefits of this niche market is significant. Major non-Muslim countries like Australia, New Zealand, South Africa, Canada and the U.S. have already established their local production for the Halal market.
The market is proving that the halal product industry, now spread across the world, is developing rapidly. Demand for halal-certified products has increased exponentially, not only because the Muslim consumer base is growing larger but also because halal products have broader appeal. Halal has become the new benchmark for safety and quality assurance. This market's growing appeal and benefits are significant. Some major non-Muslim countries, such as Australia, New Zealand, South Africa, Canada and the United States, have already established their own local production for the halal market.
The key driving factors for the projected growth of the Halal market are as follow:
The key driving factors for the projected growth of the halal market are as follows:
Growth in the Muslim population, the primary market for Halal food
Rising incomes in primary markets for Halal food
Growth in the Muslim population, the primary consumers of the halal food market.
Increasing demand for safe, high quality food in primary markets
Increasing market demand for safe, high-quality food.
Increasing demand for greater variety in primary markets
Incidents of food marketed as Halal but failing to meet Halal requirements
Increasing market demand for greater product variety, with rising demand in the halal food market but a shortage of products that adequately meet halal requirements.
Asia has the largest Muslim population of any given region, but the population has modest per capita incomes, and hence lower total food consumption than other areas. For example, high population countries like India and Pakistan have relatively low consumer incomes and consequently exhibit lower per capita protein consumption. Despite lower income levels, this region has been at the forefront of capitalizing on the growing Halal market.
Asia has the largest concentration of Muslim population, but its per capita income is low, so total food consumption is lower than in other regions. For example, populous countries like Pakistan and India have relatively low consumer incomes and therefore exhibit lower per capita protein consumption. Despite lower income levels, this region has been at the forefront of capitalizing on the growing halal market.
Malaysia, Thailand, Singapore, the Philippines, Brunei, China and India have all taken steps to tap into the global Halal market. For instance, the Singapore food industry has also taken a number of steps towards becoming a Halal hub, including an advertising campaign in the Middle East. Malaysia has also designs on becoming an international Halal hub and its government has taken a number of measures to support that objective including the establishment of the Halal Development Corporation. Thailand has moved to become a recognized Halal centre of excellence in science and testing.
Malaysia, Thailand, Singapore, Brunei, the Philippines, India and China have all taken steps to enter the global halal market. For example, the Singapore food industry has also taken steps to become a halal hub, including an advertising campaign in the Middle East. The Malaysian government has also taken a series of measures to support becoming an international halal hub, including the establishment of the Halal Development Corporation. Thailand has become a recognized center of excellence for halal science and testing.
Brunei is currently co-operating with Australian companies in order to combine its role in the Muslim world with Australias track record in safe, high quality food production. The Chinese Halal industry is growing and is expected to expand its role in the global market. At the moment, the key advantage of the Chinese Halal industry is access to cheap labor. China recently signed a Memorandum of Understanding with the European Commission (EC) and already has several EC-approved companies ready to export Halal products to European markets. Indian exporters are attempting to gain recognition through the achievement of HACCP, ISO and Halal certification.
Brunei is currently cooperating with Australian companies, combining Australia's safe and high-quality food production to enhance its role in the Muslim world. The Chinese halal industry is developing and is expected to expand its role in the global market. At present, the main advantage of the Chinese halal industry is cheap labor. China recently signed an agreement with the EU, and several EU-approved Chinese factories are already preparing to export halal products to Europe. Indian exporters are attempting to gain market recognition through achieving HACCP, ISO and halal certification.
Majils Ugama Islam Singapura (Muis), which is also known as the Islamic Religious Council of Singapore, is the Islamic authority in-charge of Muslim affairs in Singapore. Muis was established as a statutory board in 1968, when the Administration of Muslim Law Act (AMLA) came into effect. Muis is to advise the President of Singapore on all matters relating to Islam in Singapore. Among other things, Muis provides Halal Certification services.
Singapore's Majlis Ugama Islam Singapura, abbreviated MUIS, is the Islamic Religious Council of Singapore. It was established in 1968 and became a statutory board under the Administration of Muslim Law Act (AMLA), charged primarily with advising the President of Singapore on all matters relating to Islam, managing affairs in accordance with AMLA, and safeguarding the interests of Singapore's Muslim community. In addition, MUIS also provides Halal certification services.
Muis is vested with the powers to act as the sole authority to administer and regulate Halal certification in Singapore. This is clearly stipulated in AMLA.
MUIS is the sole authority that administers and regulates Halal certification in Singapore, which is clearly stipulated in law.
By 2009, Muis certified more than 2,600 premises and has played an important role as the custodian of Halal food assurance for Singapores 15% Muslim population. Furthermore, the promising Halal food industry with the availability of many Halal-certified eating establishments has helped to foster social interaction between individuals from diverse racial, cultural and religious backgrounds.
By 2009, MUIS had certified more than 2,600 premises and played an important role in Halal food assurance for Singapore's 15% Muslim population. In addition, developing the Halal food industry helps foster social interaction among individuals from diverse racial, cultural and religious backgrounds.
Halal Certification provides assurance to all Muslim consumers because it fulfills the Syariah law, which is a must for Muslims. To the non-Muslims, Halal products are quality products, simply due to the concept of halalan thoyyiban (Halal and wholesome)
Halal certification provides assurance to all Muslim consumers because it strictly complies with Islamic law. For non-Muslim consumers, Halal products are an assurance of quality.
Warees Halal
As the Singapore Halal certification is well regarded and globally recognised, it has generated strong interests from companies, both in Singapore and beyond, planning to embark on the MUIS Halal Certification scheme and adopt the Singapore MUIS Halal Quality Management (HalMQ) system. Warees Halal, a division of MUIS subsidiary Warees Investments Pte Ltd, has been given the task of helping companies to attain certification.
Singapore's Halal certification is globally recognized and highly beneficial; Halal certification schemes in Singapore all adopt the MUIS Halal Quality Management (HalMQ) system. Warees Halal, a wholly-owned subsidiary of MUIS, has helped many companies obtain Halal certification.
At the present moment, being the subsidiary of Muis, Warees Halal leverages on the existing Muis eHalal System to manage all aspects of the Halal Certification Process . Apart from this system Muis has engaged a third-party vendor Marshall Cavendish Business Information Pte Ltd, to manage its directory portal http:www.singaporehalaldirectory.com.
At present, as a subsidiary of MUIS, Warees Halal makes full use of the existing MUIS e-Halal system to manage all aspects of the Halal certification process. Through this MUIS e-Halal system, third-party vendor information can be found and its directory portal managed.
Warees Halal is currently exploring new ways to improve and streamline their work processes and expand their reach to the global halal market. Thus they have engaged Warees IT , another division in Warees Investments to explore any possibilities and solutions by leveraging on
Warees Halal is currently exploring new ways to improve and streamline its work processes and expand into the global Halal market. To this end, IT engineers at Warees—another division of Warees Investments—are exploring feasible solutions.