Halal fashion represents a huge business opportunity for entrepreneurs today, but that was not the case when Kerim Ture placed his first order for a batch of long-sleeved robes worn by Muslim women. The manufacturer producing them demanded prepayment, apparently convinced of failure and that Ture would be unable to pay. The Turkish entrepreneur quickly sold the first order and placed a new one, proving their doubts unfounded.

Modanisa—the website established by Ture—attracts 10 million visitors per year and has customers in 120 countries. The birth of Modanisa provided Muslim women with more clothing choices.

Modanisa is a small part of the diverse and ever-expanding 'Halal' industry, which according to research by the Reuters Foundation is estimated to reach US$3.7 trillion by 2019.

The term 'Halal' can apply to any product or service that does not violate Halal regulations and social norms, such as food, tourism and clothing.

FAQ

How big is the market potential of the Halal fashion industry?
Halal fashion is part of the diverse, ever-expanding Halal industry. According to research by the Reuters Foundation, the entire Halal industry is estimated to reach US$3.7 trillion by 2019. The term 'Halal' can apply to any product or service that does not violate Halal regulations and social norms, such as food, tourism and clothing.
What kind of Halal fashion case is Modanisa?
Modanisa is a website created by Turkish entrepreneur Kerim Ture that provides clothing choices for Muslim women, attracting 10 million visitors per year and with customers in 120 countries. In the early days, the manufacturer demanded prepayment because it doubted Ture would succeed, but Ture quickly sold the first batch and placed a new order, proving the business opportunity of Halal fashion.