How large is the US Kosher food market?

According to this article, the US has 9,200 companies producing Kosher food, with 65,000 different Kosher foods on the market, and about 45% of supermarket products carry Kosher certification. Many people in the West try to choose foods with the Kosher certification mark, so when many foreign companies come to China to procure products, Kosher-certified products also become the first choice. Kosher certification has become an advantageous means for food exporters to enter European, American and Southeast Asian markets and gain market share.

Kosher Mainstreaming Webinar About to Take the Stage

Two well-known experts in the Kosher market, Milt Weinstock and Menachem Lubinsky, will discuss the new opportunities for Kosher-certified mainstream products in the food industry. They will deliver a talk on Kosher 'mainstreaming' on September 15 (Thursday) at 2 p.m., addressing bringing ethnic/specialty foods to the masses, growing, and moving beyond a niche market positioning. This will be a free webinar.

The largest Kosher food, wine and spirits trade show is scheduled for November 8-9 at the Meadowlands Exposition Center in Secaucus, New Jersey, now in its 23rd year, and Kosherfest will host this event. Kosher has gone far beyond its traditional base, with many Kosher products flooding the broader market. From bagels onward, many original Kosher products are entering the mainstream at a pace far beyond what people imagine.

Milt Weinstock is a consumer marketing expert who worked at Grey Worldwide for 35 years, where he served as Executive Vice President - Global Account Director, working with a wide range of CPG clients including Danone, ConAgra, Kraft/General Foods, P&G, M&M/Mars, Novartis (Gerber, Maalox, Lamisil, Benefiber, CIBA Vision) and Bristol-Myers Squibb. Currently, Milt is president of the Kosher Media Network, a multi-platform network that combines the latest digital, social and online tools to provide clients with a fully integrated media and marketing communications platform. Mr. Lubinsky is chairman and CEO of LUBICOM Marketing Consulting, a full-service marketing and business development company. Mr. Lubinsky is a recognized authority in the Kosher food market.

Kosher certification has become an advantageous means for food exporters to enter the European, American and Southeast Asian markets and gain market share. There are 9,200 companies producing Kosher food, and in today's US market there are 65,000 different Kosher foods. About 45% of products in US supermarkets have Kosher certification, and many people in the West try to choose foods with the Kosher certification mark. Therefore, when many foreign companies come to China to procure products, Kosher-certified products naturally become the first choice.

Note: This webinar is free; for information and registration, visit http://www.Kosherfest.com/attend/webinar.

FAQ

What is Kosher 'mainstreaming'?: Kosher 'mainstreaming' refers to the trend of bringing ethnic/specialty foods to the mass market and growing beyond a niche market positioning. Many original Kosher products (such as bagels) are entering the mainstream at a pace far beyond what people imagine. Experts such as Kosher Media Network president Milt Weinstock and LUBICOM Marketing Consulting chairman Menachem Lubinsky held a webinar during Kosherfest to explore this trend.
How large is the US Kosher food market?: According to this article, the US has 9,200 companies producing Kosher food, with 65,000 different Kosher foods on the market, and about 45% of supermarket products carry Kosher certification. Many people in the West try to choose foods with the Kosher certification mark, so when many foreign companies come to China to procure products, Kosher-certified products also become the first choice. Kosher certification has become an advantageous means for food exporters to enter European, American and Southeast Asian markets and gain market share.

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