Over the past 35 years, demand for Kosher product certification has surged, with nearly 2,500 new products entering the Kosher market each year. There are currently 9,200 companies producing Kosher food, and in the US market there are 65,000 different Kosher foods, with about 45% of products in US supermarkets carrying Kosher certification. More and more consumers use the presence of a KOSHER certification mark on a product as one of their purchasing criteria. Recently, Kosher gluten-free foods have rapidly spread through major US supermarkets, with health foods proving hugely popular.
Kosher Gluten-Free Foods - A Standout at Passover
T. Cohen reports from New York: On the bustling Passover Kosher shelves across the United States, Kosher gluten-free products are almost as common as matzo. As people's health awareness awakens, the Kosher gluten-free market is growing day by day. In 2011, 20 top restaurants specified such foods. In fact, Kosher gluten-free foods are estimated to reach US$3 billion in sales this year, with sales forecast to reach as high as US$6 billion by 2015. Kosher gluten-free food is one of the world's fastest-growing specialty foods. (Source: Packaged Facts - Gluten-Free Foods and Beverages in the US, 3rd Edition)
Health Food Sales Rise
New York reports: Passover 2011 will set many firsts, with new retail combinations added and the important role of health elevated. According to several artisan bakeries, sales of whole-wheat matzo have increased noticeably - five years ago sales were 10%-15%, this year 20%-25%. Whole wheat has many benefits, including significantly reducing risk factors for cardiovascular disease and helping to reduce risk factors for coronary heart disease.
With China's growing economy, this is both a huge challenge for domestic food enterprises and creates a good opportunity to go global. The Kosher certificate is gradually becoming a passport to the world food industry. China is a major agricultural country with abundant resources; if it can seize the opportunity, combine advanced foreign technology and actively cooperate to enter the vast Kosher market, it will surely bring enormous business opportunities.
FAQ
- How is the development of Kosher gluten-free foods in the US market?
- As health awareness grows, the Kosher gluten-free market is expanding day by day and is one of the world's fastest-growing specialty foods. On Passover Kosher shelves, Kosher gluten-free products are almost as common as matzo. According to Packaged Facts data, Kosher gluten-free foods were estimated to reach US$3 billion in sales that year, with a forecast of as high as US$6 billion by 2015. At the same time, sales of whole-wheat matzo also increased noticeably (rising from 10%-15% five years earlier to 20%-25%).
