'Halal Meat Production and Market Opportunities' - a new book published by Context - explains the growing importance of the Halal market and introduces different slaughter methods.

The recently published 'Halal Food Production and Market Opportunities' details the economic significance of the Halal food market, explains different Halal slaughter methods, explores the importance of animal welfare in Halal regulations and the benefits of Halal food certification for food enterprises, and offers suggestions on how to improve animal welfare during the Halal slaughter process.
This new book was written by Dr. Awal Fuseini, Halal sector manager at the UK's Agriculture and Horticulture Development Board. Experts from different fields also contributed their expertise by providing technical commentary on key issues.
Due to the rapid growth of Europe's Muslim population and Muslims' over-representation in meat consumption, this fact has made the Halal industry one of the fastest-growing sectors of the meat industry. This has led mainstream retail enterprises and some independent butcher shops to compete for a share of the Halal market.
Despite the market's economic significance, there are still welfare concerns about traditional Halal slaughter methods. In addition, due to differences in the Muslim community's interpretation of dietary law, the industry is not well aware of the rules for producing Halal meat.
In addition, the acceptability of modern slaughter techniques (e.g. pre-slaughter stunning) based on different markets was emphasized, so that food operators can understand market dynamics.
The book's target readers include academics, policymakers, animal welfare organizations, students, farmers, slaughterhouse operators, consumers and others.
Dr. Fuseini has published extensively on Halal slaughter, certification and animal welfare in major journals including Meat Science, Animal Welfare and CAB Reviews. His research interests include animal welfare during slaughter, consumer behavior toward Halal food, and the market forces affecting the growth of the Halal food market.
