As part of the US fast-food group and the world's most popular fast-food chain, McDonald's guarantees that 100% of its restaurants in all Muslim-majority countries obtain Halal certification, earning wide praise from Muslim friends.
As competition in the Chinese and Western restaurant market grows ever fiercer, McDonald's Singapore has, since first obtaining Halal certification in 1988, continuously refined its Halal production system over thirty years, consistently playing a leading role among Halal restaurants operated by non-Muslim groups worldwide. To win the trust and support of Singaporean and Malay consumers, McDonald's requires that the meat in all its burgers be sourced and cooked strictly according to Halal certification standards. In addition, from French fries to milkshakes, every process must meet Halal certification standards, so that its Halal fast-food restaurants can be widely recognized in Muslim countries.
China, a culinary kingdom where "food is the first necessity of the people," borders the Muslim countries of the Middle East and Southeast Asia, and its Chinese-restaurant market offers even more room than McDonald's scope of operations. For companies aspiring to expand into the overseas Muslim Chinese-fast-food market, finding an authoritative international Halal certification body for auditing and certification is a prerequisite for gaining the attention of Muslim consumers; in addition, drawing on the advanced management and operating models of international fast-food chains is also indispensable.