The Kosher Certification Division of the London Beth Din (KLBD) encourages businesses to use the KLBD logo to maximize the benefits of certification, at no additional cost.
KLBD is a globally recognized brand. Moreover, manufacturers and consumers regard the KLBD logo as an independent product-quality certification. Worldwide, 25 million people seek Kosher food. Today's consumers no longer value only price, but seek better quality.
Consumers seek the KLBD logo
It is not only consumers buying food who seek the KLBD logo. Halal consumers, vegetarians, and those allergic to fish also use the KLBD logo to guide their purchasing choices. Therefore, these consumers seeking the KLBD logo undoubtedly boost sales.
Products without the KLBD logo affect sales
Consumers sometimes ask about the Kosher attributes of products without a Kosher logo, and usually they end up turning to an alternative product that bears a Kosher logo. This is common at Kosher counters. In addition, if a product does not display its logo, tourists cannot know whether it is Kosher when shopping. Using the logo reassures consumers and can boost sales.
The Kosher logo represents cleanliness and leads the trend
Besides boosting sales, the Kosher logo helps a company implement a product cleanliness strategy. Before long, if consumers need increased transparency in product production, the Kosher logo can serve as an effective way to provide such transparency. The KLBD logo represents honesty and trustworthiness. It assures consumers that the company is honest and trustworthy about the raw materials and processes used in the product. The KLBD logo can serve as a marketing tool for the company and brand.
How to use the KLBD logo
The KLBD logo can be used in various ways to ensure consistency with the product packaging. Refer to the figure below for the packaging of a multinational enterprise's brand bearing the KLBD logo. Raw-material companies in particular keep the KLBD logo on their company website to boost sales.
The KLBD logo is a registered trademark of KLBD-Kosher Certification (the Kosher Certification Division of the London Beth Din, a department of the United Synagogue, a registered charity, UK registration number 242552). Only products certified by KLBD may use the KLBD logo; the certificate bears the date of issue and the date requiring renewal. Unauthorized use violates trademark law, and we will fully enforce our legal rights. A business may use the logo only after the KLBD body issues a written contract.