The current size of the Kosher retail market can be attributed to consumer demand and the increased supply of Kosher products. It is estimated that about 40% of products on U.S. supermarket shelves are Kosher-certified products. Manufacturers seek Kosher certification to enjoy an advantage when marketing their products to a growing number of consumers. Multinational brands such as Coca-Cola, Kraft, and Heinz have all obtained Kosher certification. As more and more manufacturers enter the Kosher market, consumer choices are also becoming richer.
Key Kosher Financial Data
- By 2013, the Kosher product market size was projected to be $17 billion
- More than 45 million consumers worldwide
- The growth rate from 2008 to 2010 was 10%
- Number of Kosher varieties in U.S. supermarkets: 125,000
- More than 45 million Kosher consumers worldwide - only a small fraction of whom are Jewish.
- A recent Mintel survey conducted in 2011 showed that, among the most common claims on new product packaging, those claiming Kosher certification accounted for 27%.
(Data from CBS Market Watch 2005 report, Kosherfest.com, packaging data / 2010 New York Times, 2011 Mintel Global New Products Database) Kosher Consumers
1,300,000 - Number of year-round Kosher Jewish consumers
3,500,000 - Total number of Muslims and people of other religions who eat Kosher products
7,450,000 - Number of consumers who believe Kosher is better
According to http://www.lubicom.com/kosher/statistics/ 2013/10/13
FAQ
- What is the size and consumer makeup of the Kosher market?
- It is estimated that about 40% of products on U.S. supermarket shelves are Kosher-certified, and multinational brands such as Coca-Cola, Kraft, and Heinz have all obtained certification. There are more than 45 million Kosher consumers worldwide, only a small fraction of whom are Jewish; broken down by purpose, there are about 1.3 million year-round Kosher Jewish consumers, about 3.5 million people of other religions who eat Kosher, and about 7.45 million consumers who believe Kosher is better.