SINOQUAL Helps Enterprises Go Global in Compliance: Meeting the Halal Certification Challenge for Indonesia's Non-Food Industry

Case introduction

The Chief Secretary of Indonesia's Halal Product Assurance Agency (BPJPH) gave a speech at the 2025 Indonesia Retail Summit and Expo series of events on August 27, continuing to encourage non-food industries to prepare for the mandatory Halal certification deadline of October 18, 2026.

Case sharing

On the grand stage of global trade, Halal certification has become an important pass for many enterprises to enter international markets, especially the Muslim consumer market. Halal is not only related to religious belief; it has gradually become a lifestyle. According to the State of the Global Islamic Economy Report 2024/2025 (SGIER), in recent years the Halal industry has continued to grow rapidly each year. Global Muslim consumer spending involves not only the food industry (food and beverages) but also non-food industries such as cosmetics, pharmaceuticals, tourism, fashion, consumer goods, and Halal lifestyle, and this figure will continue to increase. This undoubtedly provides broader business opportunities for business players producing Halal-compliant products.

This time, Quanzhou Tianjiao Maternal and Infant Sanitary Products Co., Ltd., which launched the Indonesia BPJPH Halal project with SINOQUAL's assistance, is a large maternal and infant sanitary products manufacturer integrating R&D, production, sales, and service. As one of the leading enterprises in the industry, it has cultivated the sanitary products industry for twenty years. After keenly capturing the opportunity of the growing demand for sanitary products in the Muslim consumer market, Quanzhou Tianjiao, together with its two production bases - Hubei Tianjiao and Quanzhou Tianyue - obtained Halal certification recognized by the Indonesian market for its products, to meet the Indonesian government's mandatory Halal certification requirements.

After understanding Tianjiao's certification needs, SINOQUAL quickly assembled a professional team to deeply understand the enterprise's production process, raw material procurement, product processes, and other aspects. For the sanitary products industry, Halal certification requires that the entire manufacturing process - from raw materials to production processes - comply with Halal standards, and that cross-contamination with non-Halal substances be avoided during production, storage, and packaging. With professional knowledge, the SINOQUAL team helped the enterprise standardize document management, build a Halal production system, avoid potential risks during the certification process, and ensure that every detail meets the requirements of Indonesia BPJPH Halal certification.

During the certification process, SINOQUAL provided on-site jury services for Quanzhou Tianjiao, Hubei Tianjiao, and Quanzhou Tianyue. Facing the strict scrutiny of Indonesian official auditors, SINOQUAL's professionals accompanied throughout, assisting the enterprises in communicating effectively with the auditors and promptly answering the auditors' questions to ensure the audit process proceeded smoothly.

Products with Halal certification not only meet the choice requirements of Muslim consumers, but are also synonymous with cleanliness and safety. Their strict production standards and quality assurance are gaining favor among more and more non-Muslim consumers. It is also a strategic opportunity for enterprises to expand markets, enhance consumer confidence, and strengthen product competitiveness in the era of global free trade.