Access the world's largest food consumer market
------ The global Halal market is worth more than US$2.1 trillion
Enhance competitive advantage in the global market
------ In specific markets, overseas merchants regard Halal certification as a basic requirement for selecting qualified suppliers. Enhance the company's reputation in meeting diverse customer needs.
Provide greater assurance to Halal consumers
------ More than 1.9 billion people worldwide seek Halal food to meet their daily dietary needs.
Leverage a small investment cost and huge potential revenue growth
------ The investment-to-revenue ratio of Halal certification is higher than that of the international BRC certification, EU GMP certification, FSSC certification and international organic certification. Moreover, MUIS-Halal certification's HalMQ quality system, built on the basis of the ISO and HACCP systems, allows an enterprise's systems to be highly unified and integrated, giving MUIS-Halal certification clear potential advantages.
The recognition of the MUIS-Halal mark
i) MUIS is Singapore's official Halal certification management body
MUIS-Halal certification was established under Singapore regulations in 1968 and became a statutory board under Singapore's Ministry of Community Development, Youth and Sports in 2009. As Singapore's sole official body, it ensures the credibility and international recognition of its certification, and now many well-known Halal certification bodies worldwide use the MUIS-Halal certification standard as a benchmark and important reference.
ii) The MABIMS agreement framework
'MABIMS' stands for the informal meeting of the religious ministers of Brunei, Indonesia, Malaysia and Singapore.
iii) The GCC-Singapore Free Trade Agreement
'GCC' refers to the Gulf Cooperation Council, composed of Kuwait, Bahrain, Saudi Arabia, Qatar, the United Arab Emirates and Oman.