Kuala Lumpur - Prime Minister Datuk Seri Najib Razak said:

Demand for Halal cosmetics is growing, providing local beauty and health industry entrepreneurs with opportunities to compete in the market.

Since the 1980s, Malaysia's Halal cosmetics have grown steadily, capturing 10% to 20% of the local cosmetics market, so entrepreneurs must strive to use Halal products for cosmetics.

Previously, Halal mainly focused on food, but now it is increasingly expanding to other products, including beauty products.

In addition, cosmetics are no longer exclusive to women, because men are also willing to spend on their appearance. Therefore, local beauty and health industry entrepreneurs should seize the opportunity, enter the market, and expand the range of products internationally.

His wife, Datin Seri Rosmah Mansor, read his speech at a tea party with local beauty and health industry entrepreneurs.

Najib said: Cosmetics is one of the five major export products of the lifestyle industry, valued at RM1.25 billion last year.

Between 2011 and 2016, the export value of cosmetics was RM12 billion.

Earlier, Erni Dekritawati Yuliana Buhari, CEO of New Edaran Beauty Center Sdn Bhd, in her speech requested a dialogue between the Prime Minister and local beauty and health industry entrepreneurs. She said: 'Perhaps there could be a dialogue session similar to the National Transformation 2050 (TN50), so that we can discuss the future of local cosmetics.'

FAQ

What is the development status of Malaysia's Halal cosmetics market?
According to the Malaysian Prime Minister's speech, since the 1980s Malaysia's Halal cosmetics have grown steadily, capturing 10% to 20% of the local cosmetics market. Halal has expanded from mainly focusing on food to more products including beauty products, and cosmetics are no longer exclusive to women (men are also willing to spend on appearance), so local beauty and health entrepreneurs should seize the opportunity to enter the market and expand their product range internationally.
How large are Malaysia's cosmetics exports?
Cosmetics is one of the five major export products of Malaysia's lifestyle industry. According to the article, cosmetics export value reached RM1.25 billion in one year, and between 2011 and 2016 the export value of cosmetics was RM12 billion.