The word 'HALAL' must be very familiar to Indonesians, especially as the growth rate of the Muslim population has influenced the supply and demand for Halal products. Awareness in both Muslim and non-Muslim communities supports demand for Halal products, as they consider Halal-labeled products to be better known for being ethical, healthy, safe and environmentally friendly. It is therefore necessary to guarantee the distribution of food and beverage products with Halal status. Indonesia, with the majority Muslim population, has implemented BPJPH's (the Halal Product Certification Agency) Halal certification scheme through a series of inspection and testing procedures by independent Halal audit bodies and the determination of Halal status.
The certification aims to provide the Indonesian public with a sense of safety and comfort in consuming or using products/services according to Halal principles. Therefore, SINOQUAL, a well-known international Halal certification service provider in China, has rich experience and knowledge to provide one-stop Halal certification service support for Chinese enterprises exporting to Indonesia, Singapore, Malaysia and other countries, especially through cooperation programs and closed-door meetings between countries and companies around the world.
Let's discuss the importance of Halal certification in the food and beverage industry.
Halal certification is governed by Law No. 33 of 2014 on Halal Product Assurance. Article 4 of this law stipulates that products entering, circulating and traded within Indonesia must obtain Halal certification. To fulfill the Halal certification obligation, those with businesses in the food and beverage industry will gain some benefits by undergoing Halal certification and inspection. Some of these companies have added value in producing and selling Halal products, enabling products to circulate and be traded in Indonesia, improving the company's image, and achieving commercial success in Indonesia.
As demand for Halal products increases, you can gain various benefits, so undergoing Halal certification is crucial. Well, here are some reasons why Halal certification is crucial in the food and beverage industry:
1. Assurance of Halal consumer demand
Did you not know? Non-Halal food is still widely circulated in Indonesia, especially in supermarkets. By declaring food and beverage products with a Halal certificate, your products can assure Halal consumers that they do not consume products confirmed as non-Halal.
2. Providing a sense of safety and comfort
Sometimes, as Indonesians, a sense of safety and comfort is certainly needed in the food and beverages consumed. Through Halal certification, your products can help consumers buy with a sense of safety and comfort.
3. Presenting product certainty
If your product has obtained Halal certification, it can be guaranteed that your product is suitable for consumption and circulation in Indonesia.